Assessing How Programmatic Advertising Affects Consumer Behavior
An innovative aspect of the modern digital marketing paradigm, programmatic advertising aims to target potential customers with accuracy, automation, and effectiveness. It could be seen as both an art and a science, expertly utilizing complex algorithms, big data analytics, and real-time bidding mechanisms to deliver relevant advertisements that are based on the consumer’s values, interests, …
Assessing How Programmatic Advertising Affects Consumer Behavior Leer más »